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Reward Your Style

When I turn fashion into style,
 it’s rewarding
— customer narrative

Reward Your Style for WT+

Seed provided Topshop with the creative strategy, planning and direction it needed to segment and seed its vast collection of styles to the APAC market. With the help of Jade and Linda: two of Asia's style icons and the capital’s coolest neighbourhoods and image makers, My London (My Dress Code) delivered a content-rich product-led brand experience that drove customers in APAC to Topshop's e-commerce platforms.


creative & visual assets

Creative Strategy & Direction: Mark Walker
Film & Photography: Various